Revenue Impact = AOV x Additional Conversions.<\/strong> <\/h4>\n\n\n\nHere, Additional Conversions refers to the increase in conversions resulting from the test. This is typically derived from your calculated MDE: Additional Conversions = Current Conversions x (New Conversion Rate – Old Conversion Rate \/ 100).<\/strong><\/p>\n\n\n\nThis way you can determine the potential ROI from that specific A\/B test. Combining the specific A\/B test analysis with the ROI Benchmark table, you might end up changing your strategy and focusing on other swimlanes: for example one closer to the conversion point.<\/p>\n\n\n
Where to showcase ROI – A\/B test scorecards<\/h2>\n\n\nCreating individual testing scorecards with ROI estimates is a powerful way to communicate the impact of your A\/B tests and experiments to key stakeholders, especially leadership teams. <\/p>\n\n\n\n
These scorecards also help standardize how you present data, making it easier and faster for decision-makers to understand the outcomes and value of your tests.<\/p>\n\n\n\n
In the picture, you can see Speero\u2019s test scorecard, which we use for all of our clients. We\u2019ve even automated their creation and sharing via Airtable+Zapier+Slack so our clients get them automatically in their Slack channel when the test results have been analyzed. What you\u2019ll include in your card will be different, based on your business needs. Ours include:<\/p>\n\n\n\n
\nPrimary metric<\/li>\n\n\n\n Problem\/Opportunity based on research<\/li>\n\n\n\n Test hypothesis<\/li>\n\n\n\n Outcome\/Takeaway which can be win, loss, flat, or error.<\/li>\n\n\n\n Estimated monetary contribution if the MDE is hit<\/li>\n\n\n\n \u2018Discovered revenue\u2019 based on effect. This is the measured effect (win or save)<\/li>\n\n\n\n Wireframes of the control and the variant (done in Figma).<\/li>\n\n\n\n A\/B test discovered revenue: XX<\/li>\n<\/ol>\n\n\n\nIncluding ROI estimates in your scorecards translates your testing outcomes into a language that everyone in the company understands\u2014revenue. Upper management often cares most about the bottom line, and ROI-based scorecards allow you to demonstrate how your tests contribute to financial goals. This strengthens the case for future experimentation and justifies your testing budget.<\/p>\n\n\n\n
These scorecards can also serve as a summary tool for quarterly reports, where you review multiple tests together to show cumulative impact. Which brings us to the next chapter:<\/p>\n\n\n
(ROI) Quarterly business reviews<\/h2>\n\n\nQBRs let you review the last three months of performance and the next three months of strategy with the client, as well as assess program gaps, opportunities, upcoming goals, and more. You can not only showcase ROI in quarterly business reviews, but also highlight key metrics and trends, and track performance to particular business goals.<\/p>\n\n\n\n
For the presentation, you should schedule a 45-60 minute meeting with relevant stakeholders. Make this a priority for a successful QBR presentation, since you\u2019ll likely invite a bigger group from the client side to attend (including senior and C-level), which means it gets really challenging to synchronize on availability.<\/p>\n\n\n\n
Try to deliver the information within the deck in less than 30 minutes to keep the attendees more engaged, and ask them to write the questions down for the season’s end to maintain the flow.<\/p>\n\n\n\n
There\u2019s a big list of possible topics you can include in your QBR:<\/p>\n\n\n\n
\nROI for tests<\/li>\n\n\n\n Quarter goals and if they were achieved<\/li>\n\n\n\n Upcoming quarter objectives<\/li>\n\n\n\n Avg. test throughput time<\/li>\n\n\n\n Test and research scorecards (in the appendix)<\/li>\n\n\n\n For a bigger program theme analysis in terms of wins & losses<\/li>\n\n\n\n Discuss and plan the strategy for the next quarter<\/li>\n\n\n\n Program statistics<\/li>\n<\/ul>\n\n\n\nThe Program statistics slide(s) is a key element to elaborate the QBR storytelling. This gives you an overview of what was achieved in terms of testing and program velocity and will directly affect how the rest of the information is presented.<\/p>\n\n\n\n
Additionally, you could add the summary of experiments (Key Customer Learnings) to the deck, as well as link all scorecards to the appendix. Some more great tips:<\/p>\n\n\n\n
\nUse visuals to make data more engaging.<\/li>\n\n\n\n Use Airtable to track and showcase ROI over time<\/li>\n\n\n\n Update data regularly<\/li>\n<\/ul>\n\n\nWhy should I believe you?<\/h2>\n\n\n The main issue with showcasing ROI is that it\u2019s not precise but an estimate. The most accurate numbers are when you just look at the test run time and the extra revenue generated during that time. This is one field in our Airtable repository for example as discovered revenue and it can be either positive or negative. It is effective as a negative number especially when the test idea has been politically driven or a change that was going to be implemented.<\/p>\n\n\n\n
You could also estimate and project ROI over a course of time, but to create those models you need buy-in and intimate work with your finance team to increase trust. The most typical model we use and have seen the clients’ companies agreeing to is projecting revenue over the next 12 months with a decay of 20% (to get a more accurate decay for your business, you can ask for data from your A\/B testing tool) that kicks in after month 3. <\/p>\n\n\n\n
Here is an example of an ROI model that was based on results for a Beauty E-commerce brand, it follows the above formula and includes all discovered revenue either positive or negative.<\/p>\n\n\n\nTo combat client skepticism about ROI, you need a structured approach that shows the value of experimentation. Here\u2019s how:<\/p>\n\n\n
Show the potential impact of not implementing CRO<\/h3>\n\n\n Start by illustrating the consequences of zero optimization. Many companies fail to recognize the revenue they could be losing without CRO. By explaining that missed opportunities mean potential revenue left “on the table,” you create FOMO, and an even bigger problem is implementing changes that can hurt the website conversion rates.<\/p>\n\n\n
Use data storytelling to highlight ROI<\/h3>\n\n\n You can often present great numbers that don\u2019t resonate with your leadership team. Instead, use data storytelling to connect with them on an emotional and logical level. Share past examples, real-life scenarios, or hypothetical projections to show how similar businesses achieved success with CRO. <\/p>\n\n\n\n
Include elements like before-and-after metrics, revenue increases, and real-life improvements that speak directly to your leadership and their business goals. This narrative helps translate complex data into stories that support ROI with relatable outcomes\u200b.<\/p>\n\n\n
Leverage holdback groups to prove test impact<\/h3>\n\n\n Some companies use holdback groups to prove or disprove test impact over time. This requires a lot of traffic though and in many cases, it hasn\u2019t shown enough benefits, and companies revert back to using that traffic for new changes and testing. <\/p>\n\n\n
Regularly update and share ROI metrics<\/h3>\n\n\n Skepticism can stem from a lack of visibility into the ongoing performance of experiments. Address this by regularly updating your management team with ROI metrics. Quarterly Business Reviews (QBRs) and automatic distribution of test reports on chat, which your company uses, are great tools for this (We use Airtable + Zapier + Slack). <\/p>\n\n\n\n
During these updates, present the estimated ROI, test duration, conversions, and other KPIs. Over time, clients gain a deeper understanding of how each experiment ties back to revenue and business goals. Establishing a consistent cadence for these reports also reinforces the value of CRO as a long-term strategy, rather than a one-time activity\u200b.<\/p>\n\n\n
Align with client goals using Goal tree mapping<\/h3>\n\n\n In addition to regular updates, consider aligning your experimentation metrics with client goals through a Goal Tree Mapping workshop. By mapping out how individual metrics (such as add-to-cart rates or lead captures) link to the client\u2019s high-level goals, you emphasize how CRO directly contributes to the client\u2019s overall vision. Goal Tree Mapping transforms ROI metrics from abstract numbers into clear contributors toward achieving strategic objectives, making it easier for clients to see the direct value of experimentation\u200b.<\/p>\n\n\n
Establish long-term value and experimentation culture<\/h3>\n\n\n Encourage clients to see CRO as part of a larger culture of experimentation within their organization. A long-term approach promotes continuous improvement and positions CRO as an essential business strategy rather than a series of isolated tests. By fostering this mindset, clients begin to recognize the compound benefits of consistent testing and optimization over time, making it easier to justify investment in CRO for ongoing growth\u200b.<\/p>\n\n\n
Why ROI matters<\/h2>\n\n\n Showing ROI in experimentation isn\u2019t just about numbers; it\u2019s about making results relatable and actionable for everyone involved. When you focus on ROI-driven experimentation, you clarify the financial impact of each test, proving to your stakeholders that your efforts directly support the bottom line. <\/p>\n\n\n\n
This lets you turn experimentation from isolated tests into a core business practice, fostering a culture where experimentation is understood and appreciated across the board. By regularly tracking and sharing ROI metrics, you build transparency and trust, showing clients and stakeholders that experimentation is a strategic investment. <\/p>\n\n\n\n
Aligning testing outcomes with high-level goals through tools like Goal Tree Mapping helps you transform data into visible contributions to organizational success. In the end, showcasing ROI means your clients recognize that every experiment\u2014big or small\u2014contributes to measurable growth and long-term competitive advantage.<\/p>\n","protected":false},"excerpt":{"rendered":"
When you start to work with a new client or build an experimentation culture in your org, one of the easiest ways to get buy-in is by communicating the potential Return on Investment (ROI) from this program. Return on Investment is the language of your bosses. There\u2019s no easier way to measure a decision than…<\/p>\n","protected":false},"author":1178,"featured_media":94171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"post_read_time":0,"footnotes":""},"categories":[10676,1850],"tags":[],"hashtags":[],"feature":[],"industry-type":[],"product":[10626],"role":[10632,10641,10633],"region":[],"class_list":["post-94142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-b-testing","category-conversion-rate-optimization"],"acf":[],"yoast_head":"\n
How to Showcase and Communicate ROI from Experimentation | VWO<\/title>\n<meta name=\"description\" content=\"Discover how to showcase ROI from experimentation to drive stakeholder buy-in, prioritize tests, and foster an experimentation culture. Learn ROI benchmarks, test calculations, and QBR strategies to align CRO with business goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Showcase and Communicate ROI from Experimentation | VWO\" \/>\n<meta property=\"og:description\" content=\"Discover how to showcase ROI from experimentation to drive stakeholder buy-in, prioritize tests, and foster an experimentation culture. Learn ROI benchmarks, test calculations, and QBR strategies to align CRO with business goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vwoofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-16T07:26:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T07:26:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/og-image-How-to-Showcase-and-Communicate-ROI-from-Experimentation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annika Thompson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VWO\" \/>\n<meta name=\"twitter:site\" content=\"@VWO\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annika Thompson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/\"},\"author\":{\"name\":\"Annika Thompson\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/6576d8744cfe296af9bb5548c5e6c778\"},\"headline\":\"How to Showcase and Communicate ROI from Experimentation\",\"datePublished\":\"2025-01-16T07:26:44+00:00\",\"dateModified\":\"2025-01-16T07:26:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/\"},\"wordCount\":2040,\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/Feature-image-How-to-Showcase-and-Communicate-ROI-from-Experimentation.jpg\",\"articleSection\":[\"A\/B Testing\",\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/\",\"url\":\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/\",\"name\":\"How to Showcase and Communicate ROI from Experimentation | VWO\",\"isPartOf\":{\"@id\":\"https:\/\/vwo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/Feature-image-How-to-Showcase-and-Communicate-ROI-from-Experimentation.jpg\",\"datePublished\":\"2025-01-16T07:26:44+00:00\",\"dateModified\":\"2025-01-16T07:26:49+00:00\",\"description\":\"Discover how to showcase ROI from experimentation to drive stakeholder buy-in, prioritize tests, and foster an experimentation culture. Learn ROI benchmarks, test calculations, and QBR strategies to align CRO with business goals.\",\"breadcrumb\":{\"@id\":\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#primaryimage\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/Feature-image-How-to-Showcase-and-Communicate-ROI-from-Experimentation.jpg\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/Feature-image-How-to-Showcase-and-Communicate-ROI-from-Experimentation.jpg\",\"width\":1200,\"height\":700,\"caption\":\"Feature Image How To Showcase And Communicate Roi From Experimentation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vwo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A\/B Testing\",\"item\":\"https:\/\/vwo.com\/blog\/a-b-testing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Showcase and Communicate ROI from Experimentation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vwo.com\/blog\/#website\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"name\":\"Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/vwo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vwo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vwo.com\/blog\/#organization\",\"name\":\"VWO\",\"url\":\"https:\/\/vwo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"contentUrl\":\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png\",\"width\":780,\"height\":492,\"caption\":\"VWO\"},\"image\":{\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vwoofficial\/\",\"https:\/\/x.com\/VWO\",\"https:\/\/www.instagram.com\/vwoofficial\/\",\"https:\/\/www.linkedin.com\/company\/vwo\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/6576d8744cfe296af9bb5548c5e6c778\",\"name\":\"Annika Thompson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a57252553ef8c590b8b92c03f7cb8d98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a57252553ef8c590b8b92c03f7cb8d98?s=96&d=mm&r=g\",\"caption\":\"Annika Thompson\"},\"description\":\"Annika has over 12 years of experience in experimentation. Since starting at Speero in 2017, she has been working with UK and EU companies like Decathlon, RS Component, Charles Tyrwhitt shirts and many others helping them scale their Center of Excellence and start\/run\/scale experimentation programs.\",\"sameAs\":[\"https:\/\/speero.com\/\"],\"url\":\"https:\/\/vwo.com\/blog\/author\/annika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Showcase and Communicate ROI from Experimentation | VWO","description":"Discover how to showcase ROI from experimentation to drive stakeholder buy-in, prioritize tests, and foster an experimentation culture. Learn ROI benchmarks, test calculations, and QBR strategies to align CRO with business goals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/","og_locale":"en_US","og_type":"article","og_title":"How to Showcase and Communicate ROI from Experimentation | VWO","og_description":"Discover how to showcase ROI from experimentation to drive stakeholder buy-in, prioritize tests, and foster an experimentation culture. Learn ROI benchmarks, test calculations, and QBR strategies to align CRO with business goals.","og_url":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/vwoofficial\/","article_published_time":"2025-01-16T07:26:44+00:00","article_modified_time":"2025-01-16T07:26:49+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/og-image-How-to-Showcase-and-Communicate-ROI-from-Experimentation.jpg","type":"image\/jpeg"}],"author":"Annika Thompson","twitter_card":"summary_large_image","twitter_creator":"@VWO","twitter_site":"@VWO","twitter_misc":{"Written by":"Annika Thompson","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#article","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/"},"author":{"name":"Annika Thompson","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/6576d8744cfe296af9bb5548c5e6c778"},"headline":"How to Showcase and Communicate ROI from Experimentation","datePublished":"2025-01-16T07:26:44+00:00","dateModified":"2025-01-16T07:26:49+00:00","mainEntityOfPage":{"@id":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/"},"wordCount":2040,"publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"image":{"@id":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/Feature-image-How-to-Showcase-and-Communicate-ROI-from-Experimentation.jpg","articleSection":["A\/B Testing","Conversion Rate Optimization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/","url":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/","name":"How to Showcase and Communicate ROI from Experimentation | VWO","isPartOf":{"@id":"https:\/\/vwo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#primaryimage"},"image":{"@id":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#primaryimage"},"thumbnailUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/Feature-image-How-to-Showcase-and-Communicate-ROI-from-Experimentation.jpg","datePublished":"2025-01-16T07:26:44+00:00","dateModified":"2025-01-16T07:26:49+00:00","description":"Discover how to showcase ROI from experimentation to drive stakeholder buy-in, prioritize tests, and foster an experimentation culture. Learn ROI benchmarks, test calculations, and QBR strategies to align CRO with business goals.","breadcrumb":{"@id":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#primaryimage","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/Feature-image-How-to-Showcase-and-Communicate-ROI-from-Experimentation.jpg","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/Feature-image-How-to-Showcase-and-Communicate-ROI-from-Experimentation.jpg","width":1200,"height":700,"caption":"Feature Image How To Showcase And Communicate Roi From Experimentation"},{"@type":"BreadcrumbList","@id":"https:\/\/vwo.com\/blog\/how-to-showcase-and-communicate-roi-from-experimentation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vwo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"A\/B Testing","item":"https:\/\/vwo.com\/blog\/a-b-testing\/"},{"@type":"ListItem","position":3,"name":"How to Showcase and Communicate ROI from Experimentation"}]},{"@type":"WebSite","@id":"https:\/\/vwo.com\/blog\/#website","url":"https:\/\/vwo.com\/blog\/","name":"Blog","description":"","publisher":{"@id":"https:\/\/vwo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vwo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vwo.com\/blog\/#organization","name":"VWO","url":"https:\/\/vwo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","contentUrl":"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2018\/09\/VWOLogo.png","width":780,"height":492,"caption":"VWO"},"image":{"@id":"https:\/\/vwo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vwoofficial\/","https:\/\/x.com\/VWO","https:\/\/www.instagram.com\/vwoofficial\/","https:\/\/www.linkedin.com\/company\/vwo"]},{"@type":"Person","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/6576d8744cfe296af9bb5548c5e6c778","name":"Annika Thompson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vwo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a57252553ef8c590b8b92c03f7cb8d98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a57252553ef8c590b8b92c03f7cb8d98?s=96&d=mm&r=g","caption":"Annika Thompson"},"description":"Annika has over 12 years of experience in experimentation. Since starting at Speero in 2017, she has been working with UK and EU companies like Decathlon, RS Component, Charles Tyrwhitt shirts and many others helping them scale their Center of Excellence and start\/run\/scale experimentation programs.","sameAs":["https:\/\/speero.com\/"],"url":"https:\/\/vwo.com\/blog\/author\/annika\/"}]}},"_links":{"self":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/94142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/users\/1178"}],"replies":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/comments?post=94142"}],"version-history":[{"count":3,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/94142\/revisions"}],"predecessor-version":[{"id":94381,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/posts\/94142\/revisions\/94381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media\/94171"}],"wp:attachment":[{"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/media?parent=94142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/categories?post=94142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/tags?post=94142"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/hashtags?post=94142"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/feature?post=94142"},{"taxonomy":"industry-type","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/industry-type?post=94142"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/product?post=94142"},{"taxonomy":"role","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/role?post=94142"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/vwo.com\/blog\/wp-json\/wp\/v2\/region?post=94142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Speero](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/image1.png\")
![\"Pipeline](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/image4.png\")
<\/figure>\n\n\n\n![\"A\/B](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/image5.png\")
<\/figure>\n\n\n\n![\"Test](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/image2.png\")
<\/figure>\n\n\n\n![\"ROI](\"https:\/\/static.wingify.com\/gcp\/uploads\/sites\/3\/2025\/01\/image3.png\")
<\/figure>\n\n\n\n